Rob Dolin's Blog

Thoughts on technology, politics, non-profits, and their intersections; and food

Email Blast Open, Bounce, and Click-Through Rates (via Constant Contact)

Many organizations (both commercial and non-profit) send email blasts and most measure these; but it’s hard to have a sense of what success looks like except by comparing from blast to blast. 

I was pleasantly surprised to find Constant Contact has a compiled list of average Open, Bounce, and Click-Through rates for their customers segmented by around two-dozen businesses.  You can find this at: http://constantcontact.custhelp.com/app/answers/detail/a_id/3194/p/450%2C453/r_id/111930.  Enjoy–
Rob

Advertisements

Filed under: Technology

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: