Rob Dolin's Blog

Thoughts on technology, politics, non-profits, and their intersections; and food

Email Blast Open, Bounce, and Click-Through Rates (via Constant Contact)

Many organizations (both commercial and non-profit) send email blasts and most measure these; but it’s hard to have a sense of what success looks like except by comparing from blast to blast. 

I was pleasantly surprised to find Constant Contact has a compiled list of average Open, Bounce, and Click-Through rates for their customers segmented by around two-dozen businesses.  You can find this at:  Enjoy–


Filed under: Technology

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