Rob Dolin's Blog

Thoughts on technology, politics, non-profits, and their intersections; and food

Email Blast Open, Bounce, and Click-Through Rates (via Constant Contact)

Many organizations (both commercial and non-profit) send email blasts and most measure these; but it’s hard to have a sense of what success looks like except by comparing from blast to blast. 

I was pleasantly surprised to find Constant Contact has a compiled list of average Open, Bounce, and Click-Through rates for their customers segmented by around two-dozen businesses.  You can find this at: http://constantcontact.custhelp.com/app/answers/detail/a_id/3194/p/450%2C453/r_id/111930.  Enjoy–
Rob

Filed under: Technology

How to find friends from a specific city on Facebook and LinkedIn

On Friday, I found-out about an awesome opportunity for friends in the DC area to see an exhibition basketball game played by current and former NBA all-starts.  (http://bit.ly/ObamaClassic.)  I wanted to share this info with friends in the DC area, so I started doing some investigation of the “People Search” functionality on various Social Networks.

Facebook

Searching for just the words “Washington, DC” on Facebook yields a bunch of junk results, but by filtering to People and picking the Washington, DC location, I got a bunch of quick results of my friends in the DC-area.  Here’s a link to the specific query: http://www.facebook.com/search/results.php?lo=2427178&wk=&ed=&ny=&q=Washington%2C+DC&type=users

And here are the settings I used:

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LinkedIn

For LinkedIn, you need to click the “Advanced” link:
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And then set your options:
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Here’s a canonical URL: http://www.linkedin.com/search/fpsearch?searchLocationType=I&countryCode=us&postalCode=20005

Next: Contact Import

Given these useful discoveries, I’m importing contacts from systems that have less robust people search (or out-of-date user profiles) like AOL/AIM.

Happy connecting–
Rob

Filed under: Online Communities, Social Networking

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