Many organizations (both commercial and non-profit) send email blasts and most measure these; but it’s hard to have a sense of what success looks like except by comparing from blast to blast.
I was pleasantly surprised to find Constant Contact has a compiled list of average Open, Bounce, and Click-Through rates for their customers segmented by around two-dozen businesses. You can find this at: http://constantcontact.custhelp.com/app/answers/detail/a_id/3194/p/450%2C453/r_id/111930. Enjoy–
–Rob
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